TV9 initiated the Seed ball campaign in 2017 with the aim to build urban forestry and to provide greenery in barren and man made deserts. Promos were made showing how seeds can be placed in the middle of a ball made up of moist mixture of clay and red soil. Many schools in Andhra Pradesh and Telangana took up the responsibility to get the required clay and fertile mud. School children were encouraged to roll seeds in lumps of mud. The seed ball becomes hard when dried in shade. This dried, hard seed ball can be tossed or planted in waste lands, dry lands, uninhabited lands just before the monsoon. The rains soaked the seed ball and germinated the seed inside. To increase the green cover around one lakh seed balls were spread across ten districts of Andhra Pradesh and Telangana with TV9 reporters, school children, celebrities and government officials together through LIVE show.
TV9 took up a campaign where a senior reporter/ anchor was stationed in the tribal hamlets for many days. The anchor reported about how today there are eight thousand school drop outs. And with the help of a Balabadi volunteer she also visited a success school run by Kiran Chukkapalli. Kiran and his team taught through song and dance. Local volunteers were trained as teachers and it is they who brought children to school. Children were taught alphabets in local language and gradually Telugu and English were introduced. Few children spoke flawless English.
TV9 campaigned consistently showing these two contrasting stories to campaign for education as a right to tribal children.