Impact of Sanjivanithon: Ravi Prakash SiliconAndhra Sanjivani Multi Speciality Hospital

Sanjivanithon:  Impact

 
The impact of crowd funded campaign on a television news channel like TV9 was
extraordinary. In the history of broadcast journalism in India for the first time a TV channel executed a fund raiser to support the cause of a multi speciality hospital in Kuchipudi village without sponsors.
For the past four months TV9 and Ravi Prakash Foundation took up the cause of health for one and all as a challenge. Non-stop LIVE telecast of the fundraiser was done in three different stages to raise seventeen crores for Sanjeevani hospital. Through Ravi Prakash Foundation the CEO of TV9 set an example to society of how good causes should and can be supported. Ravi Prakash through his Foundation contributed a sum of 4 crores. This made him the highest contributor for this good cause and today the hospital has been named Ravi Prakash Siliconandhra Sanjivani hospital. The entire campaign on TV was done in collaboration with Siliconandhra. 
Siliconandhra is a non – profit, non- political, non – religious, cultural and community organization which promotes art and dance among Telugu speaking people in the US.
Regarding the campaign awareness was created using promos, feature stories, half an hour programs, sound bytes, scrolls and other graphic elements on screen. The impact of this campaign has set a precedent of how crowd funding can be done by a broadcast media for a good cause. Many donors happened to be viewers of TV9 who came forward to support this wonderful cause. Today the surrounding villages of Kuchipudi will have a multi speciality hospital and the people will no longer have to rely on Vijayawada hospitals which used to be the closest delivering health facilities to them. 

 

 

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AP CM Chandrababu Naidu inaugurates Ravi Prakash SiliconAndhra Sanjivani Multi Speciality Hospital

Sanjivanithon Launch:

Health care had been assured at a minimal cost to 5 lakh people of 150 villages around Kuchipudi village. The 200 bedded Ravi Prakash SiliconAndhra Sanjivani multi speciality hospital was inaugurated on 18th October – Vijaya Dasami. Andhra Pradesh Chief Minister Chandrababu Naidu graced the occasion and offered to donate Rs. 10 crore for the noble cause.

AP CM Chandrababu inaugurates Sanjivani Multi Speciality Hospital || Kuchipudi – TV9

Former Supreme Court Judge Jasti Chalameswar and local MLA Uppuleti Kalpana lauded the efforts of Silicoandhra founder Kuchibhotla Anand and TV9 CEO Ravi Prakash for bringing hi-tech health care to the doorsteps of the needy. Artist Radheshyam entertained by performing world famed Kuchipudi Yakshaganam.  Locals from Pamarru and other villages of Krishna district attended the event in large numbers.

Jyothi Prajwalana at Sanjivani Multi Speciality Hospital inauguration || Kuchipudi – TV9

Ravi Prakash SiliconAndhra Sanjivani hospital has been built completely with crowd funding. Many locals from the poorest of the poor to the richest of the rich contributed from a mere hundred rupees to a few crores – donations poured in for the philanthropic cause.

చంద్రబాబు చేతుల మీదుగా దాతల విరాళాలు || Sanjivani Multi Speciality Hospital in Kuchipudi

The six floors of Sanjivani hospital with a total area of one lakh sq ft was completed in record time and the Out patient department was thrown open to public. Medical equipment for the multi speciality hospital is being set up and doctors from USA and India are all set to offer their services for free.

Through the Ravi Prakash Foundation TV9 CEO donated Rs. 4 crore for the construction.  Fund raising activity has been supported through many hours of non-stop LIVE telecast.