Impact of Sanjivanithon: Ravi Prakash SiliconAndhra Sanjivani Multi Speciality Hospital

Sanjivanithon:  Impact

 
The impact of crowd funded campaign on a television news channel like TV9 was
extraordinary. In the history of broadcast journalism in India for the first time a TV channel executed a fund raiser to support the cause of a multi speciality hospital in Kuchipudi village without sponsors.
For the past four months TV9 and Ravi Prakash Foundation took up the cause of health for one and all as a challenge. Non-stop LIVE telecast of the fundraiser was done in three different stages to raise seventeen crores for Sanjeevani hospital. Through Ravi Prakash Foundation the CEO of TV9 set an example to society of how good causes should and can be supported. Ravi Prakash through his Foundation contributed a sum of 4 crores. This made him the highest contributor for this good cause and today the hospital has been named Ravi Prakash Siliconandhra Sanjivani hospital. The entire campaign on TV was done in collaboration with Siliconandhra. 
Siliconandhra is a non – profit, non- political, non – religious, cultural and community organization which promotes art and dance among Telugu speaking people in the US.
Regarding the campaign awareness was created using promos, feature stories, half an hour programs, sound bytes, scrolls and other graphic elements on screen. The impact of this campaign has set a precedent of how crowd funding can be done by a broadcast media for a good cause. Many donors happened to be viewers of TV9 who came forward to support this wonderful cause. Today the surrounding villages of Kuchipudi will have a multi speciality hospital and the people will no longer have to rely on Vijayawada hospitals which used to be the closest delivering health facilities to them. 

 

 

Advertisements

Sanjivanithon : TV9 Initiative for a better society

History was created on 24th June 2018 for the first time on Telugu News Television. In less than a span of four hours a sum of thirteen crores was collected. An appeal was made by Siliconandhra in collaboration with TV9 to the people of Telangana and Andhra Pradesh to support an upcoming multi speciality hospital Sanjivani in Kuchipudi village. Sanjivani multi speciality hospital is a non-profit venture where some of the best doctors from India and US will offer their services.
Kuchipudi is a village in Movva Mandal, Krishna district of Andhra Pradesh world renowned for the ancient Kuchipudi dance form. The village has no roads and schools and has been neglected by successive governments since independence. This was before Siliconandhra adopted Kuchipudi. Today roads have been laid, people’s basic needs have been met and developmental works taken up.
 
In collaboration with Siliconandhra TV9 telecast Sanjivanithon fund raising event
LIVE for four hours and collections poured in from three different centres – Hyderabad, Vijayawada and Kuchipudi. Hordes of people went to see the hospital building under construction. Many of them; from the poorest of poor to the richest of the rich contributed. From a mere hundred rupees to a few crores donations came in for the philanthropic cause.